Areas of Expertise

Michelle Ball is a design leader with 12 years of experience creating visual storytelling solutions for businesses. She has a proven track record of masterminding impactful, cost-effective marketing campaigns under tight deadlines. Michelle’s top associations include Fortune 500 and award-winning national BtoC companies in property management, healthcare, and entertainment. In her new role, she wants to drive innovative and creative design by creating and maintaining design systems.

Graphic Design, Brand Design, UI/UX, Training, Leadership
Adobe Creative Suite: InDesign, Illustrator, Photoshop, XD, After Effects, Lightroom, Acrobat | Other Tools: PowerPoint, Canva, Trello, Asana, Figma, Prezi, Squarespace | Disciplines: Typography, Lettering, Color Theory, Color Psychology, Illustration, Layout | Soft Skills: Collaborative, Self-Motivated, Productive, Self-Starter, Resourceful, Problem Solver, Detail Oriented, Analytical, Communicative, Personable, Strategic

Professional Experience

Design Director | Trinity Property Consultants | Sep. 2018 – Oct. 2023 | Irvine, CA

  • Overhauled and elevated the corporate identity with comprehensive brand guidelines, increasing brand engagement by 12%.

  • Trained team members, vendors, and third-party designers on the new brand parameters, enhancing brand consistency by 65% cumulatively across media platforms and design projects.

  • Built investor materials, including pitch decks, lookbooks, and quarterly reports for acquisitions, elevating viewer response by 35%.

  • Cultivated a catalog of branded templates for community websites (mobile & desktop), social media posts, print materials, and promotional items to help standardize brand division resources.

  • Implemented individualized brand assets for each division, including icons, logos, diagrams, charts & graphs, infographics, print layouts, advertisements, and pitch decks.

  • Created training presentations and recorded demonstrations to ensure brand adherence.

  • Held one-on-one tutorials and monthly live classes for 50+ team members, explaining the ins and outs of design fundamentals and creating branded design projects from scratch.

  • Researched and curated a network of qualified designers and vendors, including social media professionals and photographers, to provide the company with top creative talent.

Lead Graphic Designer | WorkCare, Inc. | Aug. 2016 – Sep. 2018 | Anaheim, CA

  • Expanded informational resources with branded brochures, fact sheets, and information cards, extending client outreach by 37%.

  • Connected directly with the marketing, management, and call center teams, creating informational resources to hand out to clients through email platforms, resulting in a 21% rise in network retention.

  • Consulted and gave critique for design work, cultivating the team’s brand comprehension in just six months.

  • Designed full product line campaigns, including OSHA standards, the monthly health and wellness newsletter, national outbreak news sheets, and benefits catalogs.

  • Branded new product lines with logos, taglines, marketing templates, and a report on integrating designs into pre-existing programs.

  • Developed training, onboarding, and informational videos for use companywide.

Graphic Designer | Berkshire Hathaway HomeServices | February 2015 - June 2016 | Dana Point, CA

  • Assisted over 150 Real Estate Agents with individualized branding and identity construction.

  • Established over 60 marketing collateral packages with business cards, brochures, direct mailers, reports, flyers, and presentations.

  • Produced branded identity packages for the Top 1 and 3 Real Estate Agents in Orange County.

  • Expanded upon the brand’s corporate identity development with a fresh take on their style, adding new and exciting options to their design roster.

Other Design Experience

Graphic Designer (Part-Time, Contract) | Content.Market | Dec. 2014 - Mar. 2016

Graphic Designer | Victory Point Games | Aug. 2013 – Feb. 2015

Junior Graphic Designer (Part-Time, Contract) | Dan Mulhern Design | Nov. 2011 - Feb. 2013

Education

Bachelor of Science in Graphic and Web Design | The Art Institute of California - Orange County